American Apparel will grow children and babies collection

American Apperal Expanding its childrens line. In hopes to compliment slumping from its womens and men sales. AA childrens collection is slated to have Thirty more clothing pcs.

It childrens styles while keeping there urban and edgy look, translanding dozens of styles from adult looks, responding from thousands of request from customersan and employees for American Apperal in youth sizes." We've been looking forward to building this part of our line and are very happy to have answered this demand," said Marsha Brady, a creative director for American Apparel. "The ones we started with are simple, practical, fun solutions for parents short on time; they already know the styles and how comfortable they are.hildren's lines, as well as incorporating new colors and designs." including— gingham button-down shirts, suspenders, high-waist skirts and several styles of print leggings — in children's sizes.

The hope was to create pieces that are timeless and children could wear time after time and parents would enjoy.

Once a basic works, it works," Brady said. American Apparel currently sells the kids and baby lines at more than 70 US retail locations, several international shops, and online from its e-commerce site. As the company's target customer has matured and begun to include larger numbers of parents, there has been an increased retail and wholesale demand for American Apparel basic styles in children's sizes. In expanding in this area, the company also has an opportunity to reach out to a consumer who may not otherwise have shopped at American Apparel.

About American Apparel

American Apparel is a vertically integrated manufacturer, distributor and retailer of branded fashion basic apparel based in downtown Los Angeles, California. As of July 31, 2009, American Apparel employed approximately 10,000 people and operated over 275 retail stores in 20 countries, including the United States, Canada, Mexico, Brazil, the United Kingdom, Austria, Belgium, France, Germany, Ireland, Italy, the Netherlands, Spain, Sweden, Switzerland, Israel, Australia, Japan, South Korea and China. American Apparel also operates a leading wholesale business that supplies high quality T-shirts and other casual wear to distributors and screen printers. In addition to its retail stores and wholesale operations, American Apparel operates an online retail e-commerce website athttp://www.americanapparel.com.